How to successfully execute an On-Premise event

Here’s a concise guide on how to successfully execute an on-premise event:

Executing an On-Premise Event

1. **Check Confirmation Details**:

- Review your confirmation email for all event details and requirements.

2. **Arrive and Introduce Yourself**:

- Upon arrival at the bar, introduce yourself to the manager who will be expecting you.

3. **Setup**:

- Head to the designated area at the end of the bar.

- If you have a POS kit, swag, or other materials, organize them neatly.

- You’ll be working with a partner; the first person booked is the “lead ambassador.”

4. **Manage Expenses**:

- The lead ambassador should handle the bar tab using the company credit card, as specified in the confirmation email (e.g., spending limit for product samples and tips).

5. **Prepare Samples**:

- Set up a tray with plastic cups filled with your product concoction, ensuring the bottle is prominently displayed.

- Take a photo of your setup for documentation.

6. **Engage Customers**:

- Be friendly and proactive in approaching customers.

- Encourage them to sample your product and engage with the swag.

7. **Capture Moments**:

- Take 5-10 photos of consumers enjoying their drinks or posing with promotional items.

8. **Wrap Up**:

- As your two-hour shift concludes, ensure you cash out and have all necessary receipts.

- Collect your photos and any other required materials.

9. **Complete Recap Form**:

- The next day, fill out a recap form including:

- Photos taken during the event.

- A picture of the receipt.

- A short survey on demographics and customer interactions.

Key Reminders:

- Maintain a positive and engaging attitude throughout the event.

- Document everything as required for proper reporting.

- Always adhere to the event guidelines and company policies.

Congrats on a successful on-premise activation!